Subscriber data management allows communication service providers (CSPs) to simplify their network topologies and prevent data duplication and other inconsistencies. Subscriber data management solutions combine data from individual systems to enable real-time subscriber insight and personalized experiences. They have the ability to leverage virtualization, analytics, and elastic scale, which helps deliver a holistic view of customer experience.
Mobiles to Command Large Share through 2022
Key application areas of subscriber data management are fixed-mobile convergence, mobile, and video over IP and voice over IP. Mobiles will hold a prominent position in the global arena through 2022, thanks to growing sales of mobile phones worldwide. Demand for SDM solutions for voice over IP and video over IP is expected to follow an exponential curve in coming years. Voice over IP is an innovative technology that has revolutionized transmission of voice messages. Video over IP is capable of sending uncompressed audio and video data over standard IP mediums. Emergence of 4G and arrival of 5G in the offing can supplement the growth of the segment.
Market Insights
Rising penetration of mobile devices along with increasing number of mobile users is anticipated to augment the market. Increased number of mobile devices requires network providers to synchronize subscriber information with ease and accuracy, thereby escalating the adoption of subscriber data management solutions. Burgeoning subscriber demand for high-speed broadband cellular network technology such as 4G and 5G can also provide a fillip to the market.
Apart from this, growing popularity of advanced cloud/virtualized architectures can stoke the growth of the market. For instance, in March 2017, Hewlett Packard Enterprise (HPE) updated its network functions virtualization (NFV) to help CSPs access virtualized SDM solutions optimized for high scalability, fault-tolerance, and availability to create new and personalized services more cost-effectively.
On the flip side, privacy issues and design complexities pertaining to subscriber data management solutions can inhibit market growth. U.S. will account for a substantial share in the market until 2022. A large number of key players are headquartered in the country, which can help the market gain tremendous traction.
Some of the key players in the market are Nokia, Huawei, Siemens Networks, Oracle/Tekelec, and Alcatel Lucent.
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