Ready-to-drink formulas are the most convenient type of formula available for babies and toddlers, as it does not require water to be added to it before consumption. They contain a higher amount of natural nutrients and better retention power in comparison with regular formulas and are, therefore, less likely to cause constipation. In recent times, ready-to-drink formula is emerging as an alternative to breastmilk for mothers with the inability to lactate sufficiently, dietary instructions, addiction to nicotine or drugs, medical conditions, and concerns of breastfeeding in public places.
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Toddlers to Register High Uptake of Ready-to-drink Formula through 2022
Key end users of ready-to-drink formula are premature babies, newborns, infants, and toddlers. Among these, toddlers are expected to be prominent consumers of these formulas. Several nutrients are important for this age group as they help strengthen muscles to walk and aid brain cells in learning speech and language skills. Moreover, toddlers, in most of cases, are not dependent on breast milk, which further augments the need for ready-to-drink formula.
Consumption of these formulas by infants is estimated to increase in the near future. Rising awareness regarding their benefits, coupled with growing inclination of parents towards optimal nutrition products to ensure growth and development of their infants, can contribute to the growth of the segment. Manufacturers are offering numerous variants for this demographic, which is anticipated to promote consumption of ready-to-drink formulas among infants. For instance, Ofmom is expected to launch a premium ready-to-drink formula for infants in China. This product has already gained high popularity in developed markets of North America and Europe owing to its rich nutrition.
Market Insights
Rising disposable income and increasing urbanization are leading to increased adoption of convenience-oriented lifestyles, which in turn is working in favor of the global ready-to-drink formula market. Growing population of working women can provide a significant push to the market. Ready-to-drink formula helps working mothers in meeting the need for nutritious and healthy intake for their babies. North America will command a noteworthy share in the market, thanks to the presence of well-developed biotechnology and pharmaceutical industries.
Some of the key companies operating in the market are Aptamil, Cow & Gate, Mead Johnson, Gerber, and Abbott.
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