Scotch whisky is one of the most widely consumed alcoholic beverages across the globe. As the name suggests, Scotch whisky was originally created in Scotland. Bottle blended, single malt, bulk blended, blended grain/bottle single are the major product types of Scotch whisky and are usually available in specialty stores, retail stores, online stores, etc. and others.
Bottle Blended Scotch Whisky to be The Fastest-Growing Segment
Among all the types of Scotch whiskies, bottle blended beverages are the most popular across the world. The primary factor to influence demand is consumer belief in using premium products to elevate a person’s social status. Other product types are also anticipated to have a substantial growth in coming years. This is attributed to the rising demand from various regions, particularly from the emerging ones, due to increased disposable income levels and changing consumer perception toward these beverages.
Most of the leading manufacturers of Scotch whisky focus on novel product development and use product features such as product quality, age, authenticity, etc. to differentiate their products from their competitors’ products. For instance, the Glenlivet recently added a new limited-edition single malt product called The Glenlivet Code into their product range. The new product is inspired by the British Code breakers and contains a unique combination of flavors while symbolizing the Glenlivet’s fruity and smooth-tasting notes with some additional twists. Made from specially selected casks to create a brand-new single malt whisky, this product has given the company an opportunity to create a Scotch whisky that has never been crafted before.
Market Overview
As per the findings of a research report made available by Radiant Insights, Inc., the worldwide Scotch whisky market is likely to witness a strong growth rate over the forecast period i.e., from 2017 to 2025. The availability of a variety of options on account of constant product innovation is anticipated to be the key growth-driving factor for the market. Some of the major companies operating in the global market for Scotch whisky include International Beverage Holdings Ltd.; William Grant & Sons Ltd.; Isle of Arran Distillers; George Ballantine and Son; and Harvey's of Edinburgh International Ltd.
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