Monday, 4 June 2018

Aloe Vera: A Multifunctional Herb

Aloe vera is a common plant derivative used in a variety of sectors such as cosmetics, pharmaceuticals, food and beverages, and so on due to its restorative and healing properties. There is a wide range of aloe vera-based products available on the market. These products can be aloe vera juices, gels, face wash, shampoo, moisturizers, lotions, and several others. 

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Major benefits offered by this herb include:
  • Helps in treating burns and cold sores
  • Soothes skin irritation and rashes
  • Moisturizes skin, hair, and scalp
  • Strengthens immune system
  • Helps treat constipation
Cosmetics and Pharmaceutical Segments to Witness Rapid Growth

Rapidly expanding pharmaceutical segment, particularly in developing regions including India, is expected to drive the demand for aloe vera due to its medicinal properties. The cosmetics segment is also expected to generate maximum demand for aloe vera. This growth is attributed to the shifting preference of consumers towards using organic ad eco-friendly products. In addition, awareness regarding the benefits of this herb such as healthy hair growth and moisturizing properties is also likely to drive the demand for aloe vera in the cosmetics segment.

Major producers focus on product innovation in order to attract more number of customers and strengthen the global presence. For example, Relevium recently signed an agreement with CuraƧao Ecocity Projects N.V. for launching the new brand called Bioganix for aloe vera-based skin care products and supplements. The officials at Relevium believe that the new brand launch will help mark its foray into organic product development. The success of the brand can lead to the creation of products with plant derivatives such as Ashwagandha, hemp, and others.

Market Overview

As per the research study available on Radiant Insights, Inc., the worldwide aloe vera market is anticipated to experience significant growth over the coming years. Increased awareness regarding the benefits of aloe vera such as body detoxification and reduced cholesterol levels is likely to be the key factor driving market demand. In addition, increasing concerns regarding skin issues and other health issues caused due to a hectic lifestyle have also resulted in demand for organic products, thereby boosting the aloe vera market growth. Some of the prominent players in the aloe vera industry are Foodchem International Corp.; Hangzhou New Asia International Co. Ltd.; Arisun ChemPharm Co. Ltd.; Iris Biotech GmbH; and Natural Aloe De Costa Rica, SA.

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