Retailers and e-commerce players are using augmented reality (AR) technology to enhance the shopping experience

November 26, 2020 - The global B2C e-commerce market is anticipated to reach USD 7,724.8 billion by 2025, growing at a CAGR of 11.7%. The rising disposable income level, increasing middle-class population and increasing internet & smartphones penetration is likely to spur the market demand over the forecast period. The increasing acceptance of technology is allowing the e-commerce sector to be more efficient and reachable. The growing middle-class population and intense use of social media is also aggravating the demand of online purchasing of various products and services.

In-Depth research report on B2C e-commerce market:
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MEA region have a dynamic young population with one of the highest global per capita income. In addition to it, high level internet penetration is rapidly evolving online shopping market in the region. Chinese market is going through a consumer revolution, international products taking benefit of innovative marketing, research techniques and advertising. Brand consciousness is getting more importance in attracting Chinese consumers. Luxury goods and service providers are experiencing great growth in China.

The General Agreement on Trade in Services (GATS) provides the rules and regulations governing international trade in services, with great implications for e-commerce. Anti-Spam Law is placed to protect consumers from receiving unsolicited marketing material. As online business collects information of consumers, it cannot legally spam people without having them consent to it.Technological advancement is driving the global market. Retailers and e-commerce players are using augmented reality (AR) technology to enhance the shopping experience. This allow customers to try a product virtually.

The market is very volatile in nature and is experiencing a fierce competition, therefore, marked by an extensive presence of mergers and acquisitions. The key players in the market include Amazon, Alibaba, Jindong, Flipkart, and PayPal. E-commerce market players are focusing on unique changes to their business models in order to enable sellers & consumers to transact online. The big retailers in the market are trying to complement their traditional retailing with online commerce and tying up

Further key findings from the report suggest:

• The escalating middle-class population and technological advancements are expected to drive the market.

• The travel & tourism segment is expected to portray high growth rate with a CAGR of 15.8% over the projected period.

• Increasing internet penetration and growing acceptance of smartphones are expected to be the drivers of the market over the forecast period.

• The Asia Pacific region dominated the B2C e-commerce market in terms of revenue in 2016 and is expected to have significant growth over the forecast period.

• The key players of the market include Alibaba (China), Amazon.com, Inc.(U.S.), and eBay Inc. (U.S.)

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