Monday, 6 March 2017

Consumers have started preferring built-in microwave ovens and are willing to pay premium prices for products that offer smart features or better aesthetic appeal

Consumers are now preferring microwave ovens, which are energy-efficient and have a high visual appeal. Consumers have started preferring built-in microwave ovens and are willing to pay premium prices for products that offer smart features or better aesthetic appeal.

Consumers prefer buying electronic and household appliances during seasonal sales such as Black Friday and Cyber Monday. The report analysts forecast the microwave oven market in the US to grow at a CAGR of 3.75% during the period 2016-2020.

Covered in this report:

The report covers the present scenario and the growth prospects of the microwave oven market in the US for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of microwave ovens in the residential and commercial segments. 

The market is divided into the following segments based on geography:
  • Convection microwave oven
  • Grill microwave oven
  • Solo microwave oven
Microwave Oven Market in the US has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Electrolux
  • GE
  • Sharp
  • Whirlpool
Other prominent vendors
  • Bosch
  • Breville
  • Galanz
  • Haier
  • LG Electronics
  • Miele
  • Panasonic
  • Samsung
Market driver
  • Home improvement, kitchen design and style projects encouraging purchase of built-in forms
  • For a full, detailed list, view our report
Market challenge
  • Growing popularity of alternate kitchen gear
  • For a full, detailed list, view our report
Market trend
  • Smart homes supplementing the growth of smart microwave ovens
  • For a full, detailed list, view our report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

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