Programmatic advertising involves buying and selling of online advertising display inventory through a bidding process. This process allows advertisers to bid or reserve an online inventory that best fits their buyer's profile.
Real-time bidding (RTB) is one of the major types of programmatic advertising. It is supported by an auction environment that is provided by advertising exchanges/marketplaces.
The report analysts forecast the global programmatic advertising display market to grow at a CAGR of 18.09% during the period 2017-2021.
Covered in this report:
The report covers the present scenario and the growth prospects of the global programmatic advertising display market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of online advertisements programmatically.
The market is divided into the following segments based on geography:
Real-time bidding (RTB) is one of the major types of programmatic advertising. It is supported by an auction environment that is provided by advertising exchanges/marketplaces.
The report analysts forecast the global programmatic advertising display market to grow at a CAGR of 18.09% during the period 2017-2021.
Covered in this report:
The report covers the present scenario and the growth prospects of the global programmatic advertising display market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of online advertisements programmatically.
The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA
Programmatic Advertising Display Market has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors ?operating in this market.
Key vendors
Key vendors
- AOL
- BrightRoll
- SpotXchange
- Tremor Video
- TubeMogul
Other prominent vendors
- Adconion Media Group
- Adobe Systems
- AppNexus
- Convertro
- Criteo
- Darriens
- Infectious Media
- Kontera Technologies
- LiveRail
- Microsoft
- Platform One
- Rocket Fuel
- Rubicon Project
- StackAdapt
- StickyADS.tv
Market driver
- Growth in video RTB
- For a full, detailed list, view our report
Market challenge
- Low transparency in market
- For a full, detailed list, view our report
Market trend
- Growing popularity of mobile programmatic advertising display
- For a full, detailed list, view our report
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Key questions answered in this report
http://www.radiantinsights.com/research/global-programmatic-advertising-display-market-2017-2021/request-sample
Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors ?
- What are the strengths and weaknesses of the key vendors ?
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