Wednesday, 12 April 2017

Programmatic Advertising Display Market Service, Trends and Forecasts to 2021

Programmatic advertising involves buying and selling of online advertising display inventory through a bidding process. This process allows advertisers to bid or reserve an online inventory that best fits their buyer's profile.

Real-time bidding (RTB) is one of the major types of programmatic advertising. It is supported by an auction environment that is provided by advertising exchanges/marketplaces.

The report analysts forecast the global programmatic advertising display market to grow at a CAGR of 18.09% during the period 2017-2021.

Covered in this report:

The report covers the present scenario and the growth prospects of the global programmatic advertising display market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of online advertisements programmatically.

The market is divided into the following segments based on geography:
  • Americas
  • APAC
  • EMEA
Programmatic Advertising Display Market has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors ?operating in this market.

Key vendors
  • AOL
  • BrightRoll
  • SpotXchange
  • Tremor Video
  • TubeMogul
Other prominent vendors
  • Adconion Media Group
  • Adobe Systems
  • AppNexus
  • Convertro
  • Criteo
  • Darriens
  • Facebook
  • Google
  • Infectious Media
  • Kontera Technologies
  • LiveRail
  • Microsoft
  • Platform One
  • Rocket Fuel
  • Rubicon Project
  • StackAdapt
Market driver
  • Growth in video RTB
  • For a full, detailed list, view our report
Market challenge
  • Low transparency in market
  • For a full, detailed list, view our report
Market trend
  • Growing popularity of mobile programmatic advertising display
  • For a full, detailed list, view our report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors ?
  • What are the strengths and weaknesses of the key vendors ?

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