Intensifying sedentary lifestyles of consumers have led to high demand for ready-to-eat foods. Processed snacks are products that provide instant relief from hunger. These products have, however, gained a negative reputation of causing obesity.
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Popularity of Processed Foods and Snacks
Processed foods are foods that are canned or preserved before storage. These include ready-to-eat foods such as crackers, frozen and microwaveable dinners, frozen vegetables, and savory snacks like potato chips.
Health-consciousness and fitness are trends influencing the market. Manufacturers are testing out healthy snacks that can be nutritious as well as play a major role in a consumer’s diet. These snacks are being prepared with reduced sodium content.
What’s New on the Menu
ConAgra Foods, one of the largest packaged food companies in North America, launched Delight Bites, a multi-grain snack in six flavors. The product is targeted at the health-conscious demographic and consists of fewer calories than potato chips.
PepsiCo, another big market player, said earlier in 2017 that is has earned 45% of its revenue from savory snacks. Its offerings include Quaker Breakfast Flats and Baked Lays. Organic revenue was recorded at above USD 12 billion. The company aims to invest in unsweetened tea and baked snacks in the forthcoming years.
Market Outlook
The worldwide processed snacks (savory snacks) market is predicted to record immense revenues by 2020, according to a report on Radiant Insights, Inc. It is anticipated to exhibit a respectable CAGR over the forecast period (2011 – 2020). It is driven by preference for non-perishable foods over perishable ones and changing consumer eating habits globally.
Potato chips are expected to attract high sales during the forecast period, followed by tortilla chips. Hypermarkets and supermarkets are the biggest distribution channels within the market. North America is the biggest market, followed by Europe.
Key market players include Intersnack GmBH & Co.; PepsiCo; ConAgra Foods Inc.; and Mondelez International Inc.
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