Sunday, 3 December 2017

Athleisure Denim Jeans for Exercise and Everyday Use

Denim jeans are a type of attire manufactured using a fabric called denim or dungaree cloth. Denim cloths are comfortable, long lasting, and comfortable. Jeans is considered as casual wear and is highly popular among men, women, and children. Various types of denim jeans can be categorized into image projection, aesthetic embellishment, and essential function.

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Women Consumer Segment to Witness Healthy Growth

Women clothing segment is expected to acquire the largest share owing to increasing innovation and development of different materials and designs in women clothing. Women customers follow the latest style through social media, magazines, fashion events, and others. They always seem to opt for perfect fit, style, and durability. Various types of design including printed jeans and stretch jeans are extremely popular among younger women. Attractive and colorful bottom wear including leggings, jeggings, athletic wear, dresses, and yoga pants have acquired the maximum floor space at retail outlets.

Additionally, introduction of softer cotton, four way stretch, windproof lines, anti-odor, and heat resistance can attract more female costumers in near future. Growing numbers of women at workplaces and acceptance of denim jeans as work wear across the world is considered as a major driving factor for the segment.

Athleisure Jeans to Gain Popularity

Athleisure jeans, which are similar to yoga pants, are extremely popular among women as well as men. These stretchable jeans are comfortable and generally don’t restrict the movement unlike the regular jeans. For instance, Levi’s has recently introduced the jeans called 501 and 501 CT. These jeans possess all the features of the original shrink-to-fit jeans with stretchability.

Market Overview

According to a report available on Radiant Insights, Inc.; the worldwide denim jeans market is anticipated to grow swiftly by 2022. Key factors such as rapid rate of urbanization, growing number of young working professionals, and acceptance of casual clothing in offices can drive the market at a steady CAGR over the forecast period (2017 to 2022).

However, stock management issue owing to continuously changing fashion trends is one of the major challenges for the market. Southeast Asia is estimated to be the fastest growing market during the forecast period due to rising standard of living and high disposable income. Some of the leading companies operating in the market for denim jeans include Levis, Brooks Brothers, GAP, Diesel, and Wrangler.

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