Tuesday, 5 December 2017

Dietary Supplements to Address Nutrient Deficiency among Individuals in United States

Dietary supplements consist essential nutrients and ingredients that daily intake of food fails to provide for various reasons. Dietary supplements are available in the form of powders, capsules, tablets, energy bars, and energy drinks. These supplements can be obtained from microbial strains, plants, animal organs, and seafood and are broadly utilized in a variety of healthcare products, food and beverages, and others. 


In-Depth research report on US Dietary Supplements Market :  https://goo.gl/PCcgFJ

Vitamin as a Vital Ingredient in Dietary Supplements

Different dietary supplements contain varied ingredients, such as vitamins, proteins, minerals, herbals and botanicals, amino acids, enzymes, and probiotics.

Vitamins are extensively used as ingredients in the production of dietary supplements. Scientific evidence shows that several dietary supplements are good for overall health and for managing specific health conditions. For instance, vitamin C and D are essential for bones. Vitamin also plays an important role in the improvement of the immune system, protects against cardiovascular diseases, and supports muscular strength. Increasing demand for energy drinks and processed food is likely to increase the demand for vitamins in dietary supplements.

For instance, Coca-Cola recently introduced a new beverage called “vitaminwater active”. This energy drink is naturally sweetened using cane sugar and contains antioxidants vitamin E and C and vitamins B5, B6, and B12. The drink caters to athletes as well as fitness enthusiasts.   

Demand for Supplements to Ease Symptoms of Menopause

INNATE Response, maker of natural supplements, recently developed a non-hormonal dietary supplement called Equelle. This dietary capsule can be beneficial for treating symptoms like muscle discomfort and hot flashes, generally experienced during menopause.  S-equol is an active element used in Equelle and is a metabolite of soy isoflavone daidzein. It is naturally produced in the intestinal tract. Taking into consideration the fact that the percentage of women in US with deficiency of S-equol is high, the demand for this dietary supplement is likely to be high as well. 

Market Overview

According to a report available on Radiant Insights, Inc., the United States dietary supplements market is expected to exhibit significant growth by 2021. High risk of life-threatening diseases and growing need to improve the health of geriatrics have been main concerns in this region. This has increased the need and demand for dietary supplement products in the US.

Factors such as increasing health concerns, rising awareness regarding nutritional products for maintaining a healthy lifestyle are predicted to boost the consumption of dietary supplements over the forecast period (2017 to 2021).  

Some of the leading players operating in the market are Nestle, BASF, Yakult, Amway, and Glanbia.

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