Friday, 15 December 2017

Playout Automation & Channel-in-a-box to Leverage Broadcasting

Swiftly growing demand for quality channel presentation from gradually increasing number of channel viewers will reflect in the popularity of playout automation and channel-in-a-box. Automated playout systems are capable of running multiple channels at a time while delivering maximum output. With the help of playout automation, broadcasters can handle live events in a hassle-free manner.

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Cloud-Based Solutions to propel Playout Automation & Channel-in-a-box

Based on application, playout automation and channel-in-a-box is categorized into entertainment, cartoons, sports, news, and lifestyle. Among all these applications, entertainment and lifestyle segments are likely to dominate owing to increasing number of channel viewers. To manage this rise in channel viewers, most broadcasting companies are adopting advanced playout solutions. High demand for advanced technologies in playout systems is allowing the manufacturing companies to invest and innovate in their products.

For instance, Evertz Microsystems and Discovery Communications have collaborated recently to execute the transition of former company’s U.S. networks to public cloud. Both the companies have jointly built a highly reliable and fully virtualized media asset management (MAM) solution. The system is equipped with various advanced software from the company to help the latter operate and host its core services in the public cloud. The system is believed to support all sorts of LIVE events from Discovery. Similar cloud based playout solution is also deployed on Amazon Web Services (AWS).

Market Insights

According to a report on Radiant Insights, Inc.; the playout automation and channel-in-a-box market is anticipated to grow at a substantial CAGR over the forecast period (2017 to 2022). Increasing number of television channels and demand for quality channel presentation are the major market drivers. In addition, multiple benefits of improved playout solutions such as ease of operations, better channel quality, and economical ownership are likely to bode well for the market in coming years. Advanced playout solutions provide high customization level and better integration with the existing infrastructure. Scope of innovation in these playout solutions is also projected to augment the market to higher levels.

Some of the prominent players in the market are Snell Limited, Pebble Beach Systems; Harmonic, Inc.; Grass Valley USA LLC; and Evertz Microsystems Limited.

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