Tuesday 8 May 2018

Pet Food: Ensuring Pet Health and Wellbeing

As the name suggests, pet foods are the food items made specifically for pets such as cats or dogs and are easily available at any pet store, supermarket, convenience store, or hypermarket. There is a wide variety of pet foods available on the market and are usually categorized into dry pet food, pet snacks and treats, and wet pet food for cats, dogs, and other small pets. A sudden rise in awareness regarding pet health among people is the major factor driving the demand for pet food products. International manufacturers have started investing in product innovation in order to meet the escalating demand for pet foods.

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In-Depth research report on Pet Food Market : 

Dry Pet Foods to Have the Maximum Demand

The dry pet food led the product type segment in 2017. The segment is expected to dominate from 2018 to 2022 mainly because of the major focus of leading manufacturers on producing dry dog food due to lucrative market potential. Dry foods are usually made for dogs as they contain high nutritional value—necessary for a healthy growth of puppies. In the recent past, Pan Panorama, an Italian company, launched a new series of pet food products called Zóa.

The new Zóa product series features both basic and premium food products designed specifically for cats and dogs of different ages and sizes. The products in this series contain wet and dry foods with different ingredients including buffalo, salmon, veal, beef, chicken, duck, and others. Pet treats and snacks segment is likely to witness a steady expansion rate over the next few years. Shifting consumer preference toward the usage of nutritional foods is projected to have a positive impact on the segment growth.

Market Insights

According to the findings of a research report made available by Radiant Insights, Inc.; the worldwide pet food market is estimated to witness a healthy growth rate of 6 % during the forecast period i.e., from 2018 to 2022. Factors such as increasing demand for readymade foods for pets and stringent rules regarding the usage of premium-quality pet foods are projected to augment the growth of this market. In addition, escalating demand for nutritious, organic foods is also estimated to have a positive impact on the market expansion. Spectrum Brands Holdings, Inc.; Blue Buffalo Co., Ltd.; and Nestlé S.A. are the pioneers in the market.

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