Growing necessity for technologically improved in-vehicle connectivity to improve the over-all driving experience is anticipated to propel demand for in-vehicle apps. Such applications are likely to allow users to connect their personal devices with their vehicles and gather real-time information such as vehicle’s performance, weather conditions, and battery status. Real-time information related to vehicles is equivalent to smooth road journeys.
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New Infotainment System from Mercedes Benz to Accept Voice Commands
Major product variants of in-vehicle apps are infotainment, navigation, and telematics.
In the coming years, infotainment apps are expected to account for maximum revenue share owing to its high demand in passenger vehicles. Such systems can offer real-time information related to weather and news, audio & video streaming, and social networking.
To cater to rising demand, most manufacturing companies are focusing on research and development (R&D) investments to offer innovative infotainment systems in automobiles. For instance, Mercedes Benz recently introduced its new infotainment system named Mercedes-Benz User Experience (MBUX) for its new A class subcompact. The system can smoothly respond to voice commands for performing various functions such as lower temperature inside car and processing navigation. It is likely to be equipped with two graphic chips from NVIDIA and Linux operating system.
Market Insights
The global in-vehicle apps market is expected to display phenomenal volume by 2022, according to a report on Radiant Insights, Inc. Regular standardization of products and growing adoption of open-source platforms to reduce application cost can fuel market growth. Compatibility of these apps with smartphones can potentially disrupt the market due to high penetration of smartphones globally. Growing necessity for real-time information regarding road maps, vehicle’s performance, and weather can propel growth of the market. Growing adoption of PC like architectural concept in automobiles to offer superior driving experience is likely to stimulate market growth in the coming years. High demand for autonomous vehicles offering luxury features based on high-end technology is predicted to drive growth of the market during the forecast period 2018 to 2022.
Some of the leading companies offering in-vehicle applications are Ford Motor Company, Hyundai Motor Company, General Motors, Daimler, and Renault.
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