Digital
marketing is the promotion of services, products, and brands through
online or digital platforms. A digital marketing software helps
companies in performing such marketing tasks while maintaining customer
relationship.
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These software allow companies to focus more on the business by offering various benefits such as:
• Cost-effective marketing
• Improved customer relationship
• Multi-channel efficiency
• Consistent marketing efforts
• Business development by increasing conversion rates
Some of the major types of digital marketing software include Customer Relationship Management (CRM) software, email software, ecommerce software, Web Content Management (WCM), marketing automation software, web analytics software, and social CRM.
Social CRM to Witness High Demand with Rising Internet Consumption
Social customer relationship management is expected to witness the most growth during the near future. Steady rise in internet consumption across the globe has resulted in increased usage of social networking sites such as Facebook, LinkedIn, Twitter, YouTube, and Instagram among others. Such networking platforms allow small and medium businesses as well as large companies to create a real-time connection and interaction with the existing and potential users. It also offers businesses to establish consumer engagement to improve their brand visibility and presence.
In addition, with the increasing consumer interest in social media, companies also prefer marketing their services and products on these platforms. All these factors are expected to contribute toward the growth of the digital marketing software like social CRM over the next few years. One of the recent developments in this segment includes the acquisition of Callidus Software by SAP. The Callidus Cloud Lead to Money suite for sales will be combining with the SAP’s suite of Customer Engagement for a CRM solution portfolio.
Market Overview
As per the findings of a research report made available by Radiant Insights, Inc.; the worldwide digital marketing software market is likely to have a fast-paced growth over the forecast years i.e., from 2018 to 2025. Increased usage of digital channels in various industries is predicted to be the major factor responsible for this growth. Continuously growing adoption of various cloud technologies is also estimated to propel the product demand over the next few years. Furthermore, popular trend of adopting software as a service or SaaS-based solutions is also predicted to augment the market development.
Oracle Corp.; International Business Machines (IBM) Corp.; Adobe Systems Inc.; Marketo, Inc.; and Hewlett-Packard Development Company, L.P. are the leading companies in the market for digital marketing software.
• Cost-effective marketing
• Improved customer relationship
• Multi-channel efficiency
• Consistent marketing efforts
• Business development by increasing conversion rates
Some of the major types of digital marketing software include Customer Relationship Management (CRM) software, email software, ecommerce software, Web Content Management (WCM), marketing automation software, web analytics software, and social CRM.
Social CRM to Witness High Demand with Rising Internet Consumption
Social customer relationship management is expected to witness the most growth during the near future. Steady rise in internet consumption across the globe has resulted in increased usage of social networking sites such as Facebook, LinkedIn, Twitter, YouTube, and Instagram among others. Such networking platforms allow small and medium businesses as well as large companies to create a real-time connection and interaction with the existing and potential users. It also offers businesses to establish consumer engagement to improve their brand visibility and presence.
In addition, with the increasing consumer interest in social media, companies also prefer marketing their services and products on these platforms. All these factors are expected to contribute toward the growth of the digital marketing software like social CRM over the next few years. One of the recent developments in this segment includes the acquisition of Callidus Software by SAP. The Callidus Cloud Lead to Money suite for sales will be combining with the SAP’s suite of Customer Engagement for a CRM solution portfolio.
Market Overview
As per the findings of a research report made available by Radiant Insights, Inc.; the worldwide digital marketing software market is likely to have a fast-paced growth over the forecast years i.e., from 2018 to 2025. Increased usage of digital channels in various industries is predicted to be the major factor responsible for this growth. Continuously growing adoption of various cloud technologies is also estimated to propel the product demand over the next few years. Furthermore, popular trend of adopting software as a service or SaaS-based solutions is also predicted to augment the market development.
Oracle Corp.; International Business Machines (IBM) Corp.; Adobe Systems Inc.; Marketo, Inc.; and Hewlett-Packard Development Company, L.P. are the leading companies in the market for digital marketing software.
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