Thursday 12 October 2017

Interactive Voice Response Systems to Improve Customer Relationship Management

Interactive voice response or IVR is a technology that enables interaction between humans and computers. It accepts a combination of touch-tone keypad selection and voice telephone and gives suitable responses in the form of fax, callback, voice, e-mail, or other media. An IVR system provides access to relevant data and pre-recorded voice responses to appropriate situations. 

https://goo.gl/B2fqPn

Common IVR systems include:
  • Call center forwarding
  • Office call routing
  • Simple order entry transactions
  • Surveys and polls
Newly Introduced Visual IVR Tech offers an Easy Way to Connect with Companies

Asia Pacific is an emerging market for IVR systems as various developing nations, such as Japan and China, in the region hold a great potential for the development of IVR market in different sectors like pharmaceuticals, public and government, education, and telecommunications.

Jacada Ltd., a leading customer service technology provider, recently announced that Dimension Data Japan (DDJ) in a joint venture with their partner NTT-Neomeit is set to introduce the Jacada Visual IVR in Japan. They are expected to implement the new technology to bring a visual element to the conventional IVR systems. The new solution is said to allow customers to interact with companies using interactive menus on any smartphone device without having to listen to long voice prompts and without the need for any app.

Market Overview

According to the findings of a new reports made available by Radiant Insights, Inc.; the worldwide interactive voice response market is likely to register a strong growth during the forecast period (from 2016 to 2022). Increasing need for better customer relationship management is projected to spur the growth of this market over the coming years. In addition, rising adoption and integration of highly advanced technologies along with various cloud-based services may also boost the market expansion over the forecast years.

Nuance Communications, Inc.; Verizon Communications Inc.; Genesys Telecommunication Laboratories, Inc.; Cisco Systems, Inc.; 24/7 Customer, Inc.; and Aspect Software Parent Inc. are some of the prominent vendors operating in the global IVR market.

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